Required fields
objective: the decision the user is trying to make.artifact: the exact message, page, post, offer, or idea people will see.audience: who will see it and why their reaction matters.channel: where they encounter the artifact.sender_context: who is sending it and what the audience may already know.desired_action: what the sender wants the audience to do.known_worries: objections, trust gaps, confusing points, or sensitive facts.alternatives: other options being considered.